Greetings & Thanks for Visiting!
“If you observe a really happy man you will find him building a boat, writing a symphony, educating his son, or looking for dinosaur eggs in the Gobi Desert.” – Australian psychiatrist W. Béran Wolfe
One of my goals with Cool Site of the Day is to shine a light on all the cool websites since the beginning of cyber time.
Cool Site of the Day has featured a unique site every day since August of 1994…over 6,000 sites and counting!
I’m quite adept at using social media and I obsess over things like search engine optimization (SEO), search engine marketing (SEM/PPC — I’m Google Adwords Qualified and am one of only .5% with direct access to Google corporate). For a list of my top 40 Web tools, click here.
As for my approach to Internet marketing and SEM, the following quote says it all:
“That which is measured improves. That which is measured and reported improves exponentially.” (Pearson’s Law found on Mark Joyner’s excellent project management tool, Simpleology)
More background
In 1993, I was the first person to promote music on the Internet for the major record labels (via bulletin boards and primitive websites!). After 5 years working for the music industry, I bought Cool Site of the Day (1998).
I have been quoted in several online and offline publications including The New York Times and The Wall Street Journal and am usually available for interviews and speaking engagements.
Let’s Work Together
As I recently told a client, it doesn’t matter WHAT your idea is, all that matters is that you build content around keywords FOR WHICH PEOPLE ARE SEARCHING. So, what are YOUR keywords?? Which ones are getting traffic and, MOST IMPORTANTLY, for which of those keywords do you have a chance of appearing on PAGE 1 of Google??
If you do decide to contact me for a consultation, know that we will FOCUS on keyword research INTENSELY (believe me, it will save you hours/days/months/years of heartbreak). THEN, you will know if your idea has a shot; if not, I will likely redirect you towards a more lucrative path.
How I spend my free time
Other than my business life, I’m also:
- A music junkie (see my band’s videos plus scores of cool music performances at my YouTube Channel)
- An outdoor/sports freak (tennis, cycling, running, baseball, kiteboarding, sailing, hiking)
- Engaged in…
- Social action:
- The fight against cancer
- The fight against childhood obesity by aligning with the Clinton Foundation
- The fight for Campaign Finance Reform (and overturning the shameful Supreme Court decision, Citizens United)
- The need to shrink the bloated military budget.
Hoping our paths cross one way or another,
Mike Corso
e-mail: mike AT coolsite.com
facebook | twitter
“Mike Corso is incredible. Our heads hurt from the number of good ideas to track down after consulting with him for 30 minutes. Thanks, Mike!” -Jake, piclits.com
“Thanks for your insight and site evaluation. We have moved from PR3 to PR5 on one of our main landing pages thanks to you. We are on our way up thanks to your professional evaluation and valuable input. We have not implemented all of your suggestions as we have a small staff here. Thanks Again!” - Bruce Richards
“Mike Corso will show you the proper way of doing things. There is no hidden agenda, just pure information and action. You must be sleeping at the wheel if you do not get on board with Mike and his ‘Crazy Train’!!” -David A.
“Keep up the good work. You really have a winner of a site, and what a way to help new sites generate the traffic they need when they first launch.“ — John H.